EDUCATION

University of Kansas, 1996-1999
Bachelor of Fine Arts in Visual Communications with an emphasis in Graphic Design

Bachelor

of

Fine

Arts

in

Visual

Communications

with

an

emphasis

in

Graphic

Design

Bachelor of Fine Arts in Visual Communications with an emphasis in Graphic Desig


EXPERIENCE

Studio Art Director, 2019-present

As a Hallmark Studio Art Director my responsibilities align with those of a Creative Director. I lead a team of creatives working on the national Gold Crown business. We support all marketing and advertising needs for the over 2,000 retail stores and .com.

  • Crafted national branding and seasonal campaigns that integrated print, broadcast, digital and social media. 
  • Retooled processes for capturing campaign photography to support the needs of a broader media scope and worked closely with Visual Merchandising, e-commerce and .com to create a unified shopping experience at every touchpoint
  • Utilized my experience in the digital space to introduce new marketing tactics including rich media opportunities.
  • Mentored creatives and continually pushed on ideas to produce stronger and more passionate work that resonated with the consumer.  
  • Lead multiple email campaigns that have shown triple-digit year-over-year growth in revenue
  • Worked directly with marketing partners and leadership across the company to determine strategy for multi-faceted campaigns and tactics.a
Sr. Art Director, 2016-2019
My role as the Sr. Art Director was the day-to-day creative lead on several large tourism clients in the travel space. I directly supported the Creative Director with developing and implementing marketing campaigns. And I maintained client relationships by delivering quality designs that were on-brand and strategically-driven with responsive action to client needs. 
 
  • Developed multi-channel advertising campaigns that integrated print, video, digital and social media
  • Lead creative for Bermuda Tourism Authority, Sonoma County Tourism, and San Francisco Travel
  • Created and launched the Life Opens Up brand campaign for Sonoma County
  • Was instrumental in helping land the Colorado Tourism and South Dakota accounts
  • Directed actionable concepts and ideas to mid-level and junior creative staff
  • Organized and managed work flow, conducted and arranged photoshoots and production in order to efficiently meet tight deadline-

Sr. Art Director, 2008-2016
Art Director, 2002-2008

As a Sr. Art Director, I worked directly with the Creative Director (copy) to manage all aspects of the creative process for a wide range of projects and clients. I art directed several Kansas City Royals campaigns and outdoor placements that captured prestigious national attention and local appreciation and fandom. 

  • Designed, concepted and executed for mediums including print, packaging, tradeshow, outdoor, web, 
    and broadcast
  • Worked directly with clients and copywriters to develop and present effective, strategic campaigns
  • Managed photographers and vendors through project completion to ensure desirable results
  • Worked in a lead role to provide supervision and guidance to other creative staff
  • Key clients have included Kansas City Royals, Dairy Queen, Durrie Vision, Elanco Animal Health, Lockton Insurance, Heart of America Boy Scouts, and Prairie Band Casino & Resort

Graphic Designer, 2000-2002
Working as a designer, I art directed a large volume of projects ranging from brochures, annual reports and posters to media kits and promotional packages to support PR efforts for large national brands.

  • Directed all aspects of design from concept to production
  • Developed logos and branding pieces
  • Key clients included Bayer, Hallmark, The Iams Company, The Negro Leagues Baseball Museum, Washington Apples, and The Wheat Foods Council

Graphic Designer, 1999-2000

  • Created graphics for the Online Academy Web site
  • Designed internal Web sites for Conferences held by the University of Kansas Office of Special Education
  • Designed printed material for The Online Academy and Special Education Conferences including brochures, direct mail, and promotional packets 


RECOGNITION

Gold Addy Award
Hallmark 2020

Silver Addy Award
MMGY Global 2018

Facebook Success Story
MMGY Global 2017

Bronze Sports Clio
Walz Tetrick 2016

2 Graphis Advertising Annual Entries
Walz Tetrick 2016

5 Silver & 5 Bronze Addy Awards
Walz Tetrick 2003-2015

Gold Sports Clio
Walz Tetrick 2015

Adweek Brand Marketing Feature
Walz Tetrick 2015

3 HOW International Design Awards
Walz Tetrick 2013-2015

Adweek Brand Marketing Feature – Best of Boards
Walz Tetrick 2013

3 NAMA Awards, including Best of Show
Walz Tetrick 2010
Fleishman-Hillard 2001

4 Bronze Telly Awards
Walz Tetrick 2005

Graphis Letterhead Annual
Walz Tetrick 2004

8 Prism Awards
Fleishman-Hillard 2001 & 2002