2014 Royals Preseason billboard
After an impressive 2013 season by the Kansas City Royals, the fans were starting to get excited about the team and the hopes of what could be. We created the 2014 campaign as a call to action to the players and the fans. It was time to "Be Royal."
Outfielder, Alex Gordon grew up in the Royals farm system and was the heart and soul of this roster. We used his "give it your all" attitude to help launch the 2014 campaign. To show how much he puts into the game, we created a billboard that featured Alex Gordon sliding into second with so much force that he literally took the vinyl of the billboard with him.
The board caught the attention of Kansas City fans and the press alike.
- Categories
- CampaignsOut of HomePrint
- Client
- Kansas City Royals
- Release Date
- Feb 2014
- Credits
- Creative Director: Jeff Chase
- Recognition
- Gold Clio, Adweek Feature, Silver Addy
