Bermuda Out Here Evolution
After rebranding in 2014, we wanted to take a look at the next evolution of how we marketed Bermuda as a destination. Building on the current campaign of "Out Here" we wanted to stylize the campaign to show the attitude that Bermuda embodies.
While Bermuda is an island destination, their culture and lifestyle are just as important to their brand as their beautiful beaches. To highlight this, we used highly-stylized images that would fit in a fashion magazine just as easily as a travel magazine and broadened the color palette to really highlight how colorful the island is.
We paired the photography with large words that spoke to the image as and brought out the charm and wit of the island, drawing the viewer in to read a longer headline.
*Photos sourced for presentation purposes
