One Light Branding

Cordish needed marketing materials to begin the rental process of One Light – a luxury apartment building in the heart of the Power & Light District with floor to ceiling windows.

Without a model to photograph, we created the marketing materials by selling a lifestyle more than a building itself. We used the architectural renderings and paired them with lifestyle amenities you could enjoy if you lived in the Power and Light District to tell the One Light story.

The visual style was created to emphasize the glass of the building. The "N" on the logo is knocked out of the shape of the building. We used layers of color to simulate reflections. The envelope, business card and brochure covers were all printed on translucent paper, further highlighting the glass of the new building.