Sonoma County Rebrand
Often overlooked for the more popular NAPA, Sonoma County needed a new brand that spoke to the quality of wine produced.
We created a campaign that spoke directly to wine enthusiasts without alienating other audiences or residents. Just as the subtleties of wine are released once a bottle is opened, "Life Opens Up" in Sonoma County.
By using copy based on common wine terms, we not only described the destination, but also highlighted the type of experience a traveler would enjoy. Headlines were stylized to feel like wine labels.
The images and footage were shot in a way to show off the beauty of the destination, but also the raw imperfections.
