Big League Dreams
KC Chevy dealers had a long term relationship with the Royals and sponsored signage and giveaways within the stadium. But they wanted a way to highlight their relationship outside of the stadium, and the contributions they made beyond sponsorship fees.
We rounded up a couple of little league teams and paired them with a hometown favorite and the newest pitcher on the Royals roster. The resulting TV spot highlighted the fact that the Chevy dealers were involved in little league sports while speaking directly to the community and their emotions.
- Categories
- Broadcast
- Client
- KC Area Chevy Dealers
- Release Date
- 2013
- Credits
- CD: Jeff Chase
