Royals 2015 Campaign Launch Spot
In 2014, The Kansas City Royals fell just short of winning their first championship in almost 30 years. But in a year where most fans were thrilled to see the team simply make the playoffs, a World Series Run gave the fans plenty of big moments to be excited about.
To launch the 2015 campaign, we created a campaign that played off of that excitement and a generation of new fans that were borne out of it. To launch the campaign, we produced a TV spot that ran locally during the superbowl. This spot played homage to all the big moments that made the 2014 season so special and launched the new line "Forever Royal."
