2013 Royals Preseason Billboard

To announce a new season of Royals baseball, we launched a pair of billboards across a well-traveled highway in Kansas City the day after the Super Bowl.

The team had just acquired star-pitcher James Shields and the billboards were a great way to announce his entrance into the roster.

The billboards worked together as one visual piece, with no copy. We simply let the images tell the story. James Shields launches a pitch across I-35 to (then upcoming) star catcher, Salvador Perez.