2016 Royals Preseason Billboard

To launch the 2016 season, we created an outdoor board that celebrated the 2015 World Series win as well as the fans' contribution to the win.

The 4th in a series of pre-season launches, the “Salvy Splash” was part billboard and part interactive experience. Installed in a Westport location–close to the ground–we enlisted the help of a set designer as well as the outdoor company to help create 3D elements and specialized lighting to bring our water vision to life.

We then invited fans to take a selfie of themselves being splashed by Salvy and to share that selfie on social media with #SalvySplash.