Walz Tetrick Advertising Identity System

With a logo that was created some 40 years prior, Walz Tetrick wanted to revamp their brand to feel more fresh and inviting. The previous identity felt very corporate using only blue and black. The employees and office space had a much younger vibe with accent walls of blue and black paired with corrugated metal dividers for cube spaces. Taking cues from the energy of the office space, I added a bright green, a yellow and an orange to the color palette. And I used metallic inks for printing, and rounded corners to emulate the metal in the space. The result was a colorful mix and match identity system.