A World Away

To take advantage of the fact that a lot of companies embrace Summer Fridays – giving employees a 4 or 4.5 day work week – we launched a heavy OOH summer campaign in NYC. The campaign "A world away" played up the ability to escape the city and be on an island that feels truly unique. Bermuda is only a 90 minute flight from NYC allowing New Yorkers to leave work and be on the beach by Friday afternoon. We paired large lifestyle images with blocks of bright color, patterns and playful messages to inspire commuters to trade a typical Summer Friday — or weekend in the Hamptons — for one in Bermuda.